Narva gears up for Melbourne 4x4 Show with new lamps and Virtual Reality
— June 28, 2018 | 2 min read
After debuting the outstanding Ultima L.E.D 215 driving light to last year’s National 4x4 Show in Melbourne, Narva have set their sights on another exciting public launch at the upcoming 2018 show in mid-August – the all new Ultima 175 L.E.D Free Form Driving Light.
This innovative new lamp utilises Narva’s clever Enhanced ‘Optic’ Drive technology to produce an outstanding beam of focused light from the mid-sized 175mm lamp, designed with smaller bull bars and nudge bars in mind.
The Ultima 175 L.E.D will be joined by another exciting, yet to be released lamp – the 225mm variant featuring the same technology in a larger form factor, suited to full-sized bull bars. Both lamps will join their halogen counterparts within Narva’s extensive Ultima halogen and L.E.D driving light range, as the company moves to bring consumers the latest advancements in L.E.D lighting across the board.
Demonstrating the darkness-conquering performance of a driving light in the confines of a well-lit exhibition building is no easy feat. Narva will overcome this obstacle by offering visitors to their stand a Virtual Reality Driving Light Experience which places the user in the virtual passenger seat of a 4x4 making its way along a real bush dirt trail in the dark of night.
“Virtual Reality provides attendees with a completely immersive 3D view of their surroundings and the ability to select between different lamp configurations,” said Narva’s Marketing Manager Jake Smith. “The specially filmed simulation is the closest you’ll get to a real-world light beam comparison, giving consumers a ‘what you see is what you get’ approach to selecting the appropriate lighting for their needs,” he said.
Those stepping up for the VR experience may also go into the draw to win a set of Narva’s newly released driving lights, which the automotive lighting and electrical innovators are expecting will follow through on the success of their flagship Ultima 215 lamp.
Narva will be exhibiting on stand EP151 in Hall 1 of the Melbourne National 4x4 Show 17-19 August at Melbourne Showgrounds.
