‘Shine a Light on Road Safety’ Campaign Reaches New Heights

The national ‘Shine a Light on Road Safety’ campaign supported by Australia’s leading automotive lighting company Narva, reached millions of motorists and highlighted once again that more must be done to reduce the loss of life and road trauma on our roads.

Now in its fifth year as part of National Road Safety Week, the annual ‘Shine a Light on Road Safety’ campaign achieved extraordinary visibility in May with iconic buildings and structures throughout the large metro and regional cities Australia wide, bathed in yellow light to emphasise and highlight road safety.

On Friday 12 May all road users were encouraged to be part of the campaign by turning on their vehicle headlights as a simple, free and highly visible gesture to remember those impacted by road trauma and to show a commitment to road safety.

Victoria in particular has been very proactive over the last five years with strong support being provided by sponsors such as Narva, TAC, Victoria Police, Vic Roads and the State Government to the work of the Road Trauma Support Services Victoria (RTSSV) a Not-For-Profit organisation dedicated to this cause.

Nationally iconic buildings were bathed in yellow light during the week of Monday 8 May to Sunday 14 May with motorists asked to turn on their vehicle headlamps on Friday 12 May.

The State of Victoria in particular hosted a number of other activities throughout Road Safety Week.

Hundreds of people turned out to walk together around Albert Park Lake to honour those impacted by road trauma, to share their stories and to support one another.

The walk around Albert Park was led by Victoria Police Assistant Commissioner Doug Fryer and he was joined by the Victorian Minister for Roads and Road Safety, the Hon. Luke Donnellan, and representatives from Vic Roads, SES, Melbourne Fire Brigade, Ambulance Victoria and CFA members along with sponsors and the general public.

“It was wonderful to see so many people connected and supporting each other throughout this terrific community led campaign,” said Cameron Sinclair, Chief Executive Officer of the RTSSV.

As TAC Lead Director of Road Safety, Samantha Cockfield commented “We all have a role to play to reach a goal of zero deaths and serious injuries on our roads and although we are making progress towards Zero, there is still a long way to go!”