Narva Takes Best Stand Award at National 4x4 Show With VR Experience and New L.E.D Lamps

After debuting their outstanding Ultima 215 L.E.D driving light to last year’s National 4x4 Show in Melbourne, Narva needed to follow up with something special at the August 2018 event, which saw a significant increase in attendance over 2017. The company answered the call with a dynamic and colourful exhibition stand that had visitors of all ages well and truly engaged, earning the automotive lighting and electrical brand the award for best stand over 100sqm amongst some impressive competition.

Narva’s stand played host to the public unveiling of three new L.E.D driving lights: Ultima 180 which, bearing resemblance to its big brother Ultima 215, utilises the same high-powered L.E.D technology to pack an equally impressive punch for its size; Ultima 175, a more budget-friendly free form L.E.D lamp featuring Narva’s new Enhanced ‘Optic’ Drive technology for a carefully focused beam of bright white light from less power; and Ultima 225, a bigger free form L.E.D lamp for those with larger bull bars. All lamps feature L.E.D light pipe position lights for added safety and appearance, rounding out Narva’s latest range of driving lights, now with an L.E.D lamp to suit almost any application..

Demonstrating the performance of a driving light within the confines of a well-lit exhibition building or retail store is no easy feat. Narva overcame this obstacle with the public debut of their Virtual Reality Driving Light Experience - an interactive simulation that allows consumers to see and compare different driving lights by placing them in the virtual passenger seat of a 4x4 making its way along multiple terrains in the true dark of night. “The VR experience provided attendees with a completely immersive 3D view of their surroundings and the ability to seamlessly switch between different lighting configurations just by pointing at the lamps they want to see in action,” said Narva’s Marketing Manager, Jake Smith. “This specially filmed simulation is the closest you’ll get to a real-world light beam comparison. It really is a what-you-see-is-what-you-get experience and that makes it much easier to choose the appropriate lighting for their needs.”

Also creating a stir at the 4x4 show was the spectacle of Narva Racing’s heavily-photographed TSCO Trophy Truck, a 700hp 6L V8-powered custom off-road race vehicle that had showgoers buzzing with excitement. The no-expense-spared competition vehicle is piloted by offroad racing veteran Mick Magher and had spent the previous weekend competing in the Rainbow Desert Enduro before landing on Narva’s stand sporting five Ultima 215 L.E.D lamps mounted on its roof.

 

ENDS

27 August 2018

 

Narva is Australian owned and is a leader in the development, manufacture and supply of automotive lighting and electrical components for the automotive, marine and transport industries. Further information on the extensive Narva programme together with high resolution images for download can be found at www.autonews.net.au 

Additional details can be found by visiting the Narva website at www.narva.com.au

For further information contact: 

Brown & Watson International Pty Ltd
Phone: 03 9730 6000
National Toll Free: 1800 113 443
Email: info@narva.com.au

Graeme McLean
Graeme McLean & Associates Pty Ltd
Phone: 03 9583 6694
Mobile: 0438 806 090
Email: graeme@mcleanassoc.com.au

 

4x4 Show trophy or trophy truck

A busy Narva stand with VR in action

A busy Narva stand at the 4x4 show

4x4 Show Melbourne Best Stand 2018 Trophy - close up