Narva Again Plays a Key Role in the 'Shine a Light Road Safety'
— April 06, 2018 | 2 min read
Australia’s leading automotive lighting company, NARVA, will once again play an important role in the ‘Shine a Light on Road Safety’ campaign for 2018.
Shine a Light on Road Safety is a campaign for the community to get together and show their personal commitment to reducing the road toll and Shine a Light on Road Safety. The campaign is part of the annual National Road Safety Week and is also run in conjunction with the United Nations ‘Decade of Actions’ on Road Safety every alternate year.
On Friday 4 May, drivers nationally will be asked to ‘turn on their headlights to Shine a Light on Road Safety’.
Over the week Monday 30 April to Monday 6 May, iconic buildings throughout all capital and regional cities will be illuminated in yellow to further strengthen the campaign’s safety and awareness message.
Such is the importance of road safety to the community that the campaign has the support of the Victorian Government, TAC, VicRoads, Victoria Police, Transurban and East Link and reaches more than a million people each year.
“Narva is proud to support the campaign to highlight the importance of vehicle lighting for motorists to see and be seen on the road.” said Narva Marketing Manager Jake Smith. “The value of the work undertaken by RTSSV with people impacted by road trauma is making a real difference to victims and to the families of victims, and at the same time their education programs are changing driver attitudes,” he said.
“As a major supplier of world leading automotive lighting, Narva will play an important part in the ‘Shine a Light on Road Safety’ campaign being launched in May with extensive advertising promoting the importance of good vehicle lighting for night driving” he said.
Narva is encouraging motorists to check all their vehicle lights and upgrade their headlamps for improved visibility prior to the onset of winter. Automotive outlets throughout Australia are behind Narva’s initiative with expert advice and displays of the latest in advanced automotive headlamp globes.
On Sunday 6 May a team of Narva personnel and their families will join hundreds from the community for a leisurely walk around Albert Park in Melbourne, where there will be an opportunity for those affected by road trauma to share their stories and to provide first-hand information on the assistance received in alleviating or reducing the effects of road trauma as a result of the work of RTSSV. The walk will be led by Campaign Ambassador, Assistant Commissioner Doug Fryer of Victoria Police.
Coordinating the campaign is Road Trauma Support Services Victoria (RTSSV) a not-for-profit organisation contributing to the safety and wellbeing of road users. RTSSV provides free counselling and support to people affected by road trauma and addresses attitudes and behaviours of road users through education.
Narva is Australian owned and is a leader in the development, manufacture and supply of automotive lighting and electrical components for the automotive, marine and transport industries. Further information on the extensive Narva programme together with high resolution images for download can be found at www.autonews.net.au
Additional details can be found by visiting the Narva website at www.narva.com.au or on Facebook at www.facebook.com/narvaaustralia
For further information:
Brown & Watson International Pty Ltd
Phone: (03) 9730 6000
National Toll Free: 1800 113 443
Graeme McLean & Associates Pty Ltd
Phone: (03) 9583 6694
Mobile: 0438 806 090